Ghost

Thinkers

Hire our thinking for ventures and decisions that fit no box.

Meet the ghosts

GHOST 01/02

LAST MODIFIED

Aug 2026

Damini

Finds the leak before the graph admits it.

CURRENT BUSINESS INTERESTS

growth diagnosis·unit economics·habit design·switching costs·channel truth·founder psychology·kill decisions

THINKING ABOUT

Why are our worlds spiraling into sameness

READING THESE DAYS

Tools of Titans, Tim Ferriss · Build, Tony Fadell

GHOST 01/02

LAST MODIFIED

Aug 2026

Damini

Finds the leak before the graph admits it.

CURRENT BUSINESS INTERESTS

growth diagnosis·unit economics·habit design·switching costs·channel truth·founder psychology·kill decisions

THINKING ABOUT

Why are our worlds spiraling into sameness

READING THESE DAYS

Tools of Titans, Tim Ferriss · Build, Tony Fadell

GHOST 02/02

LAST MODIFIED

Aug 2026

Yash

Calls the turn before the room catches up.

CURRENT BUSINESS INTERESTS

market timing·pricing power·first customers·purchase triggers·signaling·naming things·pivot calls

THINKING ABOUT

Why the best products in India are still priced like apologies.

READING THESE DAYS

Alchemy, Rory Sutherland · The Origin of Wealth, Eric Beinhocker

GHOST 02/02

LAST MODIFIED

Aug 2026

Yash

Calls the turn before the room catches up.

CURRENT BUSINESS INTERESTS

market timing·pricing power·first customers·purchase triggers·signaling·naming things·pivot calls

THINKING ABOUT

Why the best products in India are still priced like apologies.

READING THESE DAYS

Alchemy, Rory Sutherland · The Origin of Wealth, Eric Beinhocker

FROM A CLIENT

“Damini and Yash helped me across strategy, financial modeling, and positioning across multiple projects, and the quality was exemplary in all three. They built financial models that hold up to scrutiny and pushed on assumptions I had left untested, which changed how I understood my own business. They also handle the unglamorous parts, precedent research, cost allocation, structuring, without ever needing to be chased.

What I appreciate most is how they worked alongside me. Building something new involves a fair number of setbacks, and they were generous and encouraging through all of them. They took my ambitions seriously even when the path to them was unclear, and they were honest with me when something needed rethinking. I finished every engagement with more clarity than I started with, and with a great deal of respect for how they work.”

— FOUNDER · SECOND-GENERATION Business owner

You never know who has a ghost behind them.


WatchMy Start-up team feels like robots!
WatchQSR Founder stuck with long queue Part 1
WatchQSR Founder stuck with long queue Part 2
WatchNo one is interested in my Start-up! Part 2
WatchNo one is interested in my Start-up! Part 1
WatchAre democratic products good?
WatchFounders shouldn't change the world
WatchWhy can't I hire for my Start-up?
WatchMy store design team messed up!
WatchMy Start-up team feels like robots!
WatchQSR Founder stuck with long queue Part 1
WatchQSR Founder stuck with long queue Part 2
WatchNo one is interested in my Start-up! Part 2
WatchNo one is interested in my Start-up! Part 1
WatchAre democratic products good?
WatchFounders shouldn't change the world
WatchWhy can't I hire for my Start-up?
WatchMy store design team messed up!

If there’s no playbook for what you’re doing, you’re our kind of problem.

Great at
new venturesnew marketsunique productsnew modelsunmapped categoriesinsane pivots
new venturesnew marketsunique productsnew modelsunmapped categoriesinsane pivots
Great at
new venturesnew marketsunique productsnew modelsunmapped categoriesinsane pivots
new venturesnew marketsunique productsnew modelsunmapped categoriesinsane pivots